I was just like you. I had one eyeshadow. I didn't really know what to do with it, let alone more than one colour. I had one brush. I had the wrong under eye concealer-and wondered why I still always looked tired. And let's not even talk about my brows!
I was the kid sneaking makeup on at the school bathroom because my parents didn’t approve of me wearing it. The first book I bought was about how to make your own cosmetics at home.
I studied economics in university, got married at the young age of 19 and had to start working. I got a job at a bank and quickly moved up the ranks ending up as a relationship manager and financial planner. Eleven years of that and I decided to take a hiatus from career life to be a full time mom to my three beautiful children.
Then 16 years ago something happened that refuelled a passion that would change my life forever.
It started with watching one YouTube video (in the beginnings of YouTube tutorial days).
It was a compilation of looks that a makeup artist had done on herself. That’s it. My fire was lit.
I started playing around with makeup and surprised myself that I had the talent. I was able to recreate a lot of the looks that I saw, and put my own spin on them.
The switch flipped from hobby to career when a family member saw all the photos of the makeup I had done on myself and asked “why are you not doing this for a living”? Immediately I replied “I'm not good enough!” That’s the perfectionist in me. See I don’t like to do anything I might fail at. But the words stuck with me and I finally mustered the courage to share one of the looks I had done on Facebook. The rest, as they say, is history.
I saw a gap, a need that I wanted to fill. I was mixing colors because they weren't already out there. I was using makeup in a way and thinking, why is formula not out there? Why is it so hard to work with these products? They're not delivering.
So I decided to bring my clients makeup that’s highly pigmented, super blendable, luxurious, easy to use, and affordable.
The evolution of me and my brand has been very organic. I provide what I would want to buy.
I want to empower you with simple solutions for your beauty dilemmas. Shall we go shopping?
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